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Makeup Market Grows Moderately

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By: TOM BRANNA

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Defined by sales of about $6 billion at FDM outlets and department stores in 2004, the makeup market has grown in recent years. A lack of new product introductions has put a damper on sales, and economic conditions play a role in influencing how much women are able to spend on cosmetics. Department store brands have fared better than FDM outlets. Experts from the National Association of Chain Drug Stores say drug stores have been affected because consumers have shifted to specialty shops and do...

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